The RIVA factory in Vigo (Spain) is the origin of this four-generation company and where RIVA products are manufactured. innovation and care for the customer experience. This is how our net- work of RIVA Galleries and Corners was born, where our partners have offered us entire stores or part of them to promote RIVA products. We currently have a network of one hundred stores throughout the United States and we project to have two hundred by the end of 2023. What advice do you have for Spanish companies looking to expand in the U.S.? What are the main lessons you have learned from your business experience in the U.S.? The most important lesson is to know that you must adapt to the U.S. business culture. It is a completely different approach. To other com- panies, I recommend them to get exhaustive information about their sector before coming, look for professionals with a lot of experience and already-built relationships in the U.S. To have a loyal management team is also critical in my opinion. I believe it is even more important than having an experienced team, especially at the beginning. CLICK HERE TO READ THE INTERVIEW IN SPANISH 50 ON THE SPOTLIGHT BY EFE COMUNICA