Typical turnaround day at port Time AM PM 7.00 8.00 9.00 10.00 11.00 12.00 1.00 2.00 3.00 4.00 5.00 Event ArrivalDisem- Em- PAX Depar- barka- barka- Drill ture tion tion Unload solids Luggage Waste and recyclables People Disembark PAX Disembark crew Embark new crew Embark new PAX Loading fluid Potable water Fuel oil Loading solids Supplies Luggage Source: S. Véronneau, S. and Roy, J. (2009a). Global Service Supply Chains: An Empirical Study of Current Practices and Challenges of a Cruise Line Corporation fore increasing the profitability of the cruise companies. In addi- tion, proper logistics management is one of the essential require- ments for a satisfactory onboard experience for the customer. In this regard, the following outline of the strategic, tactical and operational planning of cruise lines identifies some of the differ- ent factors that shipping companies must take into account with respect to the management of their supplies. 3.5. Consumer trends The cruise market is very dynamic from a consumer trends point of view, which generates market niches with great potential. The 64 SPAIN-US CHAMBER MARKET REPORT