But this rotation strategy is not very common in real estate for several reasons: it requires volume, time dedication and specialized knowledge. At the same time, most people consider properties to be “safe havens of value” that protect us from inflation and are only satisfied with that. In addition, it is also believed that real estate asset prices never fall and always go up, although this is not the case either. In addition, investors bet on Premium locations, which are places where they would like to live or visit as a tourist, but those locations are not necessarily always the best places to invest, leaving out more than 95% of the market where the best opportunities can be found. The investment in Real Estate will continue to consolidate as it did in 2022, with a historic record of more than 17 billion. What challenges are faced by families? It is important for a family to ask themselves if they want to keep their capital, which is quite a simple thing to do with a passive strat- egy (this involves buying a property and keep it for a long time) or if they want to obtain high returns. Also, they should ask themselves if they prefer to carry out a direct or indirect investment to increase their wealth in an active way: in the first option, the investor has the ownership of the assets while in the second one, he has a participa- tion in a fund and is acting as a co-investor. Both differ in terms of capital control, leverage ratio, the risk involved and also the final return. The direct investment requires a partner aligned with the interests of the investor “with global vision and local execution” capable of spotting opportunities in different countries and segments and build a portfolio of assets based on the investor´s risk profile. 84 FEATURED ARTICLES