Roca Since 1917, focused on improving your bathroom experience Worldwide leader With over 100 years of history, the Spanish brand Roca has pioneered in all issues related to technology, design and sustainability. Always attentive to comfort, beauty and functionality, Roca brings complete solutions for the bathroom space, remaining at the forefront of these innovations in the world. Today, Roca is present in more than 170 countries, with 76 factories and more than 21,000 employees globally. Barcelona as inspiration Based in Barcelona, Roca naturally breathes the intensity of this pulsating city that has unique cultural characteristics and which is a global point of reference for the world of design. It is in this atmosphere that the brand combines its family heritage with the unique personality of the city, creating solutions designed for the day to day of every person, anywhere in the world. In the US As part of its internationalization process, Roca entered the US in 1999 with the acquisition of Laufen, which allowed the group to strengthen its position in this strategic market. Since that year, the Roca Group started operating in the US market through its offspring Roca Tile USA, a worldwide leader in manufacturing and distributing high- quality ceramic and porcelain tile. In 2019, the company began to offer complete sanitary ware solutions, and bringing the excellence of European design and technology to the US market. Support for corporate projects Roca products are present in the most renowned and emblematic projects in the world. Commitment to the environment Sustainability is an essential part of our philosophy and the way we approach our daily work. Our design innovations and the production of sustainable solutions continue to help save millions of liters of water worldwide. In 2010, the Roca Group founded the We Are Water Foundation, a non-profit organization that aims to reduce the negative effects of water scarcity on the planet. The Foundation works to bring water access and sanitation to areas in need, and to promote a sustainable management of water resources in the world. People. Commitment. Connection. The purpose of our solutions is to put people at the center of what we do to transform the bathroom space, offering the best experience and comfort possible, resulting in a variety of inspiring and unique projects. These are the outstanding features you will find in your Roca bathroom. Mission & Vision Our mission is to offer superior quality products, in order to satisfy all customer needs in residential, industrial and public installations. Our vision is to be a leader in the ceramic sector and to be respected as an organization that sets the bar high on quality and development, excels in customer service and respects the environment.