—How should Spanish companies approach the opportunities for expansion and penetration in the U.S.? —The American market is highly demanding and requires dedication, resources, and a sound strategy. It’s the most competitive market globally, and success depends on having a high-quality project or product, along with the commitment and perseverance to back it up. It’s essential to seek expert advice and leverage the support of those who best understand the market. The Spain-US Chamber of Commerce in Florida can be a significant ally for companies, as can the ICEX and other organizations with whom we collaborate closely to support businesses. CLICK HERE TO READ THE INTERVIEW IN SPANISH ON THE SPOTLIGHT BY EFE COMUNICA 51