Responsible, upright/honest, and transparent Sustainable development with impact on individuals, families, and communities Family business warmth The opportunity to grow together Passion for our clients with quality products and solutions Soundness/Resilience and trusted tradition with local flavor The force that unites us to transcend • Indifference and mediocrity • Stay in the comfort zone or cling to the past • Hide rather than face problems • Underestimate or discredit the competition • I show passion for what I do, and I always give my best • I achieve outstanding and sustainable results working as a well coordinated team • I am nimble, efficient, and disciplined at work • I am committed to change and innovation; I take risks and learn from my hits and misses • Act dishonestly • Act thinking that the end justifies the means • Not take action when I notice something wrong around me • Put my personal interest above that of my colleagues and the corporation’s • I do the right thing and follow the organization’s policies and the law even if no one is looking at me • I strive to see the positive in others and to build trust because “we are good people” • I communicate openly, honestly, transparently, and respectfully • I passionately care for our associates, business, and CMI’s image