When thinking about private chauffeured transportation, the first thing that usually comes to mind is a new high-end vehicle with all the possible amenities to make the passengers’ experience as pleas- ant as possible. But it is the chauffeur who will really make the dif- ference between good and outstanding. The chauffeur is, in short, the soul of the service. A good chauffeur’s capabilities should go beyond wearing a suit and driving a good car. If the chauffeur is not up to the task the whole ser- vice will be affected. On the other hand, a chauffeur who knows how to earn the trust of the most demanding customer will also earn loyalty. These are some of the main characteristics that an exceptional chauffeur should have: .Professionalism and discretion: Private chauffeured transpor- tation users are usually very busy people, often having important 80 FEATURED ARTICLES