1. The Brand Discovery Phase During this stage, it is essential to get clear on your brand values, purpose, and target audience. 2. The Brand Research Phase This is when we research your competition and target audience to ensure that your brand identity is unique and appeals to your audience. 3. The Brand Design Phase This is when we create a concept for your brand identity based on the research and information gathered in the first two stages. 4. The Brand Style Guide Phase During this phase, we create a style guide that outlines all of the visual elements of your brand identity, including how they should be used and where. 5. The Brand Implementation Phase This is when you start using your new brand identity across all your marketing and product delivery touchpoints.