If your brand looks unprofessional or inconsistent, people may not take you seriously and choose to buy from your competitors instead. Your brand identity includes various elements: your logo, color scheme, typography, imagery, website, and social media presence. These elements should be designed to convey your brand’s values and personality across all platforms. To create a strong brand identity, we use a five-step process that includes the following stages: 1. The Brand Discovery Phase To ensure we can create the best visual identity for your brand, it’s important to be clear about your brand values from the beginning. It’s essential to have a deep understanding of the history, the phi- losophy, the team, the processes and the mission of the brand. Sometimes this may imply spending time together, exchanging ideas, testing, experimenting, listening, getting to know the core 54 FEATURED ARTICLES