Last May, knowmad mood, formerly atSistemas, a Spanish Consult- ing firm leader in Digital Transformation announced its re-brand- ing as part of its strategic plan for 2021-2024, after more than 29 years of history. atSistemasleaves behind its corporate name to evolve into know- mad mood, with the firm commitment of strengthening its position in the market with a fresh name that inspires creativity and innova- tion through the union of technology and people. “atSistemas leaves behind its corporate name to evolve into knowmad mood, with the firm commitment of strengthening its position in the market” With a new logo expressing a total new vision of the company, know- mad mood leaves intact the corporate colors that have characterized the brand reflecting an honest and transparent brand with a solid foundation in an ecosystem that combines the perfect talent with the right partners. Why knowmad mood? Knowmad mood’s new brand is a statement of intent that reflects the company’s evolution through all these years in terms of its cur- rent size, the services they offer, and the culture and values they share with its talented people. With this transformation, the company aims to align the perception of its brand with its international projection strategic plan for 2023- 2024: Positioning knowmad mood in the global market through in- novation and sustainable development. 104 FEATURED ARTICLES