individuals who are not afraid of competition. Most importantly, they do not easily become discouraged. And what would be our weaknesses? Well, I would say two: firstly, I see people coming without a clear idea of the added value they will bring to the United States with their prod- uct, without a winning or competitive product. Perhaps that is one of the things we need to improve because, to succeed, it is not just about ambition, sacrifice, and drive. Another weakness is that many are not flexible enough to adapt to the reality and the country. Sometimes, ON THE SPOTLIGHT BY EFE COMUNICA 47