enter the North American market with a differentiated and winning product. While a few years ago, there were more, how should I put it, export departments and established Spanish companies coming to see if they could do more business in the United States. Now, I see people coming with a much more thoughtful idea, with a well-thought- out business plan, and, above all, with determination and enthusiasm. In your opinion, what are the essential requirements to succeed in the United States? I believe that the United States is a country where you can absolutely succeed, but you have to come with the intention to take risks, in- vest, and work hard. You need to come with a strong determination, and I think that is the key difference between then and now: there are more people willing to take risks. Do Spanish companies have any advantages coming to Miami com- pared to companies from other countries? In South Florida, there is an undeniable history and strong connections with Spain. The adaptability is much faster than, let’s say, that of a German or French company. I think that is an important point, but it is also true that Miami and South Florida serve as a hub for Latin America. Therefore, we see entrepreneurs who come here to establish their business but also with the intention of expanding into that region, which is undoubtedly an advantage that Spanish companies have compared to others. Besides the historical and cultural legacy, is there something in the character or attitude of Spanish entrepreneurs that helps them succeed abroad? I believe that when Spaniards leave their country, they are truly de- termined. They have a positive audacity, and they are hardworking 46 ON THE SPOTLIGHT BY EFE COMUNICA