These are just a few examples of how AI is used in various sec- tors. As technology advances, new applications and use cases continue to emerge, expanding the possibilities of AI across in- dustries and society as a whole. 2. Distribution channels Distribution channels for Artificial Intelligence (AI) refer to the various channels through which AI products, services, and solu- tions are delivered to end-users or customers. These channels play a crucial role in making AI accessible and available to differ- ent industries and sectors. Here are some common distribution channels for AI: a. Direct Sales: AI companies may sell their products and ser- vices directly to end-users or businesses. This involves mar- keting, sales teams, and direct engagement with customers. b. Online Marketplaces: Online platforms and marketplaces pro- vide a convenient way for AI companies to reach a broader cus- tomer base. Platforms such as Amazon Web Services (AWS), Microsoft Azure, and Google Cloud Platform (GCP) offer AI ser- vices, APIs, and infrastructure for developers and businesses. c. Value-Added Resellers (VARs): VARs act as intermediaries between AI solution providers and end-users. They bundle AI products with other services, integrate them into existing sys- tems, provide customization, and offer ongoing support to cus- tomers. VARs may specialize in specific industries or verticals, enabling them to provide tailored AI solutions. d. System Integrators (SIs): SIs are organizations that combine various technologies, including AI, to develop comprehensive 56 SPAIN-US CHAMBER MARKET REPORT